Why we want a website:

The reason why we want to have a website for all of our cupcakes is because The business has been growing over the past three years. As we continue to service our local market, we are looking to spread Super Cupcakes outside of the Dallas, TX area. We feel that a well-crafted and beautiful website will help get this message out to the rest of the world. Allowing the ability to have customers discover more about our cupcakes and allowing us to tell a story we feel will improve our overall sales number. Lastly, our website will act as an extension to our customer service department. Having a website with a commonly asked question section plus our phone number, address, and hours should cut down on over 50% of our daily calls.

Who are main target is:

At Super Cupcakes we look to target women between 25 - 45 years of age. Also, we can't forget the little ones. We have recently introduced a Tiny Tot cupcakes for children to enjoy. Most of our customers have a median income of around $50,000 and expect a professional and clean atmosphere. Besides special occasions, we don't directly market towards men. For specific holidays, like Mother's Day and Valentine's Day we usually run campaigns directed towards males.